Investing in visual content creation is helpful for companies to engage with users and drive traffic to their website. You should know that 90 percent of information that is transmitted to your brain is visual and the brain processes visuals sixty times faster than text. Because of this, it makes a lot of sense for your business to consider content creation. The following are other reasons why you should give this a go.0
Establishes Brand Identity
Visual content can help your business draw people in. It is the best way to show your current customers and potential customers your brand’s identity. You don’t just show some memes or graphics or just tell your audience, users or followers what your people do every day. It is important to let them know what’s happening behind the scenes with real customers and employees. Your visual content can be used for creating a connection which translates the brand experience and promote brand loyalty between your business and your customers which is not achievable by just words. In order to make your content more visual consider the following:
- Create infographics
- Include professional looking and quality photos
- Include graphical data that allows your audience to visualize statistics
- Create slideshows
- Produce videos
- Use eye-catching styles and headers
Creates User Engagement
Definitely, people love visual elements and pictures. It is imperative to recognize that not all people retain information the same way. A number of individuals need to read something while others should see it. But not because visual content and photos increase engagement does not mean you have to start posting meaningless photos. Show your company’s culture that will let users developer a connection with your organization.
Lets you Condense Big Amounts of Information
With the availability of a myriad of information over the web, it may not be easy to take in all of those. In order to help users get a big amount of information at one time, use visual content. Some studies reveal that 40 percent of individuals will have a better response to visual information than text.
Provides Opportunities for Content Generation
You can expect your customers to be on some social networks such as Pinterest, Facebook, Instagram and Twitter. You can then involve your customers to help shape your brand’s story in a more visually way. Crowdsourcing is a great way to let your users generate content. It enables a business to get insight into customers and their desires. You can ask your customers to pin photos of themselves with your product they prefer to buy and tag you. Then the photos can be repined into a VIP board.
Referral traffic is a good source of traffic. Social media generate a big percentage of referral traffic. As an organisation, make sure that your images and products stand out from the clutter. This can be done by featuring them in a way that is visually stimulating. Your visual content could say more than what words could. There are some companies that can help you improve your visual communications. Take advantage of resources like fourwinds kiosk to maximize the experience of your users.