Have you just created a website for your own promotion or business? Then consider hiring one of the top-notch SEO companies like YEAH! Local to improve the ranking of the website in the popular search engine- Google.
In the post-algorithm era, it is challenging to impress Google only with content posting and keyword research and analysis. The search engine wants the tools to be used just the ways it has been mentioned in the recent updates. Therefore, leave the responsibility on an SEO service provider for strategizing the correct SEO components that will help in driving organic traffic to the website.
Here are a few tips to improve your website ranking in Google—
A great website
Develop an SEO friendly website with a simple layout and easy to navigate properties. Make sure that the website opens within the real time otherwise the bounce rate will increase which creates a negative impression to Google and other search engines.
Most importantly, the website must be responsive and all the way mobile-friendly, otherwise you may face trouble in getting the expected rank with a static website. Soon after the Mobile update of Google in 2015, webmasters with static websites have transformed their websites into responsive as fast as they could to retain the existing rankings they have achieved so far.
Besides, the website needs constant development. It is not impressive if your visitors come across with canonical errors or 404 errors while hopping the pages. With the help of the constant website maintenance, your website can be properly preserved.
Great Content & Organic Traffic
Google is happy to feed on quality content. Make sure the website content, blogs, articles, memes etc that are posted for improving the website’s traffic should be freshly written and non-plagiarized. Moreover, the writing should not be repetitive. Readers are supposed to get something new from the content every time.
Smart players also change the website content in every now and then and try to focus n putting more latest data that can help the visitors. This also helps in increasing the conversion rate as well. If you have an eCommerce website, you will definitely get the chance to get more buyers and from the non-eCommerce websites also you can get more organic traffic with the excellent quality content.
SEO can be broadly segregated into on page and off page SEO. On-Page is the hardcore technical stuff that deals with Google Analytics, Webmaster Tools, Keyword research, coding HTML pages, posting the Meta tags, descriptions, Meta titles, Bookmarks etc.
During the article submissions, mostly, the SEO professionals put the ALT tags of the social media icons near the posts so that readers can easily share the content on their social media pages. For the sake of sharing and getting more links, the SEO professionals use this process. Of course, social media is a pivotal platform for making the content, microblogging, video, podcasts, images, etc to go viral.
So, these are a few steps to improve the website ranking of your website in Google and other popular search engines.
Justin Herring’s passion on technology and internet marketing has scaled his efficiency in becoming a regular blogger on similar niches. Along with a successful career in digital marketing, Justin enjoys sharing current information on SEO, SMO, PPC etc in his writings.