Landing pages can increase your traffic as well as sales on your site. But there is a difference between landing pages and an optimized landing pages. Optimized landing pages can increase conversions exponentially according to audience, compared to just a landing page.
What are landing pages?
An landing page is a single web page that appear in response to click on a search engine optimized result in search page or in paid ads. The sole purpose of a landing page is to generate leads and provoke conversion.
They are often linked to social media campaigns, email campaigns or search campaigns in order to enhance the effectiveness of the advertisement.
Are there any alternates to Landing Pages?
As far there are no alternatives to landing pages but there are other methods which can help in conversions.
They are specially crafted to make certain type of visitors convert into lead or sale.
It requires lots of A/B Testing in order to design a perfect landing page.
In order to have high quality traffic, you must ensure traffic channels to be right.
Does traffic channel audience is relevant and how much they are relevant to a targeted landing page.
If we plan to target SERP for traffic, than keyword research is essential so that relevant searchers can be targeted. If we plan for social media, then partnering with communities can also prove to be beneficial.
This is how you can optimize conversions on your website.
Easy Navigation: Generally landing pages are kept to minimalistic so that visitors don’t get interrupted or distracted by other elements on website.
Having too much of text can distract visitors and less images can make it unattractive.
Create easy flow for a visitor. Chart a flow diagram and test it multiple times with a aim to decrease visitor efforts.
Social Sharing Buttons: They can prove to be efficient when using questionnaires or give away via a landing page.
Share buttons can be implemented on a page too and with one click, landing page is ready to be shared on social media.
This increases reach of landing page and helps in increasing traffic on page.
Color Combination: Color combination also plays very important role in attracting visitors. Depending upon type of niche, colors can be chosen so as to keep visitors engaged on landing page. Use contrasting colors like yellow and orange to provoke CTA.
Bullet Points: While explaining some necessary points about products always mention them in points, rather than explaining them in paragraphs. Whenever someone reaches a landing page, they expect something straight to point which helps them take necessary decisions.
Paragraphs create a sense of laziness because they have to read it the whole way.
These are some tips for optimizing landing page for more conversions on your website.