There are varying opinions regarding the terms Search Engine Results Page (SERP) and PageRank (PR). Many say that these two are totally different, autonomous and are not related with one another while others say they are straightforwardly related, as one decreases alternate takes after and as one enhances the other one increases. It doesn’t should be a specialist in SEO to explain the relevance, difference and relation of these two terms. One just got the opportunity to have a receptive outlook and understand the algorithm that is displayed by the Google Corporate Technology.
What is SERP?
SERP is posting of Web pages shown or returned via Search Engines (Google in this case) in response to searches made by Internet clients. Google shows a rundown of websites (usually ten for each page) that is considered relevant based on the keywords utilized by the searcher. The main page or Serp improvement is the most important page of all and this is the place each webmaster wants their websites to be displayed; to hold a position inside the top ten websites that will be recorded. Having a rank in this important outcomes page will increase the chances of being gone by Internet clients because individuals searching the Internet at times go the following page of search results.
What is PageRank?
So now we should characterize what is PageRank or PR. Stated quickly, PR is a trademark of Google, it belongs only to Google and it is utilized to rank websites to show their importance, quality and popularity in the Internet. Valuation of PR is all about quality connections indicating a certain website. Presently there are many reasons why websites connection to different websites, it may be there importance, valuable content, reference or quality. These connections also fill in as votes and the greater quality backlinks a website acquires from different websites, it is assumed that its PR will be higher. These connections will be evaluated by Google and will be utilized as a part of the computation of a website’s PR.
Enhancing PageRank will Increase Your Rank in SERP
“PageRank Technology: PageRank mirrors our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we accept are important pages get a higher PageRank and will probably appear at the top of the search comes about.”
The above is cited from Google Corporate Technology Overview (at the season of this writing). It is simple and clearly states that enhancing your PR will increase your chances in landing at the top outcomes. Take note of that this is only one way on how Google chooses which websites will be been recorded at the top of SERP, another way will be examined later.
Your Rank in SERP Can Increase Even with a Low or No PageRank
“Hypertext-Matching Analysis: Our search engine also analyzes page content….our technology analyzes the full content of a page and factors in fonts, subdivisions and the exact location of each word. We also analyze the content of neighboring web pages to guarantee the outcomes returned are the most relevant to a client’s question.”