You have a product and service you want to show the world. Therefore, you have just begun setting up your mobile marketing campaigns and have all the right tools and resources to draw in your target market. However, you probably have found that launching your promotions involves more steps than you thought it would. If so, it might call for automated workflow setup.
If you find setting up your landing pages, emails, order pages and social media posts time consuming; automated marketing tools could make the process less arduous. You also can customize your workflows to include a variety of additional actions that will help you increase leads and sales.
Examples of what Workflows Can Accomplish
You can have your emails sent to your texting inbox. You also could post files uploaded to the cloud to email and social media. All of these functions can be tracked as messages are sent to your phone via push notifications.
Here’s another sample workflow:
- Follow a message that someone tweeted about your company.
- Send that person a nice reply.
- Add comment from followed person to a spreadsheet.
- Email comments and list of followed people for approval.
- Send information to your preferred CRM provider.
Any scenario in which you need your cloud services to communicate with one another can be accomplished using automated workflow tools. They also aid in data analysis for times when you need to know how well your marketing campaigns are performing.
“Will Automatic Workflows Help Me?”
They might not necessarily make all tasks faster. However, marketing automation seems to increase sales by about 10 percent. Making sure you test your automated workflow for effectiveness and performance also will help you optimize your marketing campaigns.
In any case, you can make use of automated marketing tools if you want to increase revenue. It also helps you keep unique visitors returning to your site. Offering membership upgrade incentives and product bonuses also becomes easier to set up instead of manually creating links. You can create triggers upon form submits and automatically send downloads to emails, too.
Any time you need to make mass contact updates, schedule multiple emails, and keep track of nurtured leads, automation shortens these processes as well. In addition, keeping track of several email marketing or landing page campaigns becomes easier. Monitoring timing also could be a reason you would want to use automation to set up your marketing workflows.
If you are not sure if automating your product and service campaigns would help you, just think of all the tedious administrative tasks that you complete in a day. If you ever thought to yourself that you would like to find an easier way to complete those tasks, chances are there is.
It might take time and brainstorming to perfect your automated workflow. However, you more than likely will have a better handle on handling your leads as you turn them into sales and develop a regular customer base.