When you take the time to know more about website building, you will come across terms such as mobile-optimized or mobile-friendly. When it comes to website design, mobile is a popular topic as most consumers shop for services or products online through their mobile devices. Because of this, these users need websites that work well on small screens, are easy to navigate, make use of touch controls, and have fast load times. If you are a website owner, you need to know that your site needs to be called mobile-friendly. Read on to know what makes a mobile-friendly website:
A mobile-friendly website has a responsive design. Without this design, your website will look like a miniaturized version when seen on a mobile device. This means users will need to scroll horizontally and vertically to find what they need. This is an experience that users will not want to have. But, with a responsive design, your site is displayed properly on any kind of device.
Proper Text Formatting
Your website’s block of text must be kept short and broken up with bulleted lists and headlines if necessary. Lines of text that are close together are sore to the eyes and having this kind of text formatting can leave you losing on possible conversions.
The best free website builder comes with mobile-friendly templates include fonts that are easy to read. However, you may want to consider playing around a little with the fonts, particularly when you have a logo which uses a certain typeface. In general, you may want to use sans serif fonts because it is the easiest to read on mobile devices.
Optimized Media Display
Videos, infographics, and images must look right on mobile devices. They should not require users to resize or scroll the display to see your website’s media.
Whatever effort you put into creating a mobile-friendly website will pay off when you get more business. Surveys show that smartphone users look for local information on their phones despite their access to a desktop computer. The good thing about this is that those who are searching for this information are often ready to make a purchase.
By having a mobile-friendly website, users can find your site and navigate through pages easily on their mobile devices. As a result, you are more likely to enjoy more business. Being mobile friendly also works with your SEO practices to gain a higher ranking on search engines.