Since the introduction of the iTunes application store for IOS devices, the whole idea of developing an application has really excited many individuals and businesses. Whether it is a game, a productivity application, or a social media application, the opportunities that an application promises are appealing and seductive.
The Benefits of an Application
There are hundreds of thousands of applications available across both IOS and Android platforms – the two most popular smartphone and tablet operating systems. While both systems offer their own software development kits and custom APIs, applications themselves offer a wide range of possible benefits, including but not limited to:
- Connection: As a business, being able to directly connect with your customers is crucial in today’s fast-paced globalised world. An application may offer your customers the chance to send you feedback, connect more closely with your brand as a whole, or simply receive news about sale items before anyone else.
- Productivity: From the inside perspective of a business, an application that provides communication and collaboration between employees may be indispensable. How about an application that reduces mundane paperwork for your staff? What about an application that offers easy-to-use scheduling for appointments and meetings? For businesses, who have already migrated to a cloud-based workflow, such an application may even allow employees to work remotely and access data in the cloud.
Gamifying Your Business Brand
In fact, for many 21st century brands, having applications developed that provide a gaming experience is a key method of increasing brand recognition, and even transforming 20th century brands into 21st century ones. Imagine a game that not only connects to your brand, but also gamifies the entire experience and makes it enjoyable for users? This may in fact translate to more sales as gamers are converted to customers.
Developing an Application
The truth is that developing an application from scratch is a tough business. There are a number of simplified development kits out there, masquerading as applications, but they are only useful for stitching together the basic building blocks of an application and should only be used for simple in-house tasks.
To stand any chance of your application being downloaded, it is essential to have it designed and developed by experts. An app developer in Liverpool is your best chance at having an application that is fully developed from the ground up. When considering having a mobile application developed, here’s what you should look for in an app developer:
- Experience: Though it may be tempting to hire someone cheap from overseas to develop the application for you, how much experience do they really have? If you want an app developed, that will work, that will reflect your vision, and will engage your customers, it is wisest to go with an experienced team. In short, you get what you pay for!
- Track history: Does the application development team have a track history of developing successful mobile apps? Are they the best fit for your company in terms of what kinds of apps they develop?
Perhaps the most essential characteristic that one should look for in any app developer is good communication. It is important to be notified, every step of the way, on progress and milestones. A software development company that emphasises this level of communication is serious about what they do.