People looking for a shortcut to success often take a wrong way to achieve the goal. But, we know there is no shortcut to success it is achieved only with hard work, determination, and patience. This is the major differences between the black hat and the white hat SEO practices.
Previously, before Google unleashed Panda, a major section of internet marketers used to practice the black hat SEO that was a quick process to get excellent rankings in a short time, but it was no use of the readers or the traffic driving to the website. Neither the content was fresh not the links were authentic.
Hence, Google has to take the drastic step by releasing the updates for constraining the poor quality black hat SEO and opened the new avenues for the white hat practitioners. Though the white hat SEO process is slow and time-consuming, but it is one of the best result-driven online business marketing techniques.
Here are some white hat SEO methods that are mostly followed by the reliable internet marketing agencies—
Presently, no rooms are available for the poor quality and copied content online. Google only entertains websites with excellent quality content written in a good language and without any grammatical or syntax errors. At the same time, the writers are expected to produce high-quality content embedded with useful information that can actually help readers.
Gone are the days when the keyword fed content were produced to get more links. But, nowadays, the style and concepts of content writing have changed drastically. Writers are given more independence to show their efficiency in producing high-end and well-researched write-ups with a single long tail or short tail keyword linking.
Previously, the black hat SEO practitioners used to post the same content in several submission sites to get more traffic. But now, since Google has stopped entertaining such content, readers are satisfied with the freshly written and informative content. The search engine aims to offer to rank those websites or social media pages that offer excellent quality content and their hard work is visible. Naturally, with non-plagiarized and high-quality content whether in the written form, infographic, podcast, or video traffic will generate organically.
Guest blog is not completely obsolete. You can ask your SEO agency to try guest posting on the relevant sites to earn new prospect buyers with the fresh link juice. Even with a single link, you can pull traffic if the quality of the content is simply amazing, powered by out-of-the-box style. If readers are happy with the guest blogs they will hit the link to enter the mother site. This is why, like social sharing content, guest blogging should also have the features and efficiency to go viral so that more readers can be drawn to improve the traffic graph.
Along with all these methods, smart and efficient linking with highly researched keywords is necessary to juice pass effectively. Practitioners of white hat SEO is uncompromising with the standards they maintain.